About Us
Your Guide to
Paradise
Lucero Fuentes is more than a real estate agent — she's your partner in finding the perfect property across the Mayan Riviera. With Copito by her side, every client receives warm, personalized service that makes buying in Mexico feel like coming home.
100+
Happy Clients
4+
Years Experience
6
Riviera Locations
3
Languages
100+
Happy Clients
From Toronto to Texas to Mexico City
Passionate About
People & Properties
¡Hola! I was born and raised in beautiful Puebla, México, a wonderful mix of colonial charm and modern city energy. As a Communicologist by profession, I moved to Playa del Carmen for a political marketing campaign and instantly felt like I had found my element.
I realized I wanted to live in paradise, help others enjoy life here, and create amazing investment opportunities for them in this incredible region. After my last business trip, real estate came knocking, and I decided to become an agent and move to Playa del Carmen for good.
In 2024, I received my Agent's License from SEDETUS Quintana Roo, which accredits me as a professional expert in the local market. Having worked with clients from Mexico, the US, Canada, Europe, Latin America, and the Middle East, I've learned to find their ideal property as if I were the investor myself.
For me, building relationships — not just making transactions — is everything. I will happily guide you from your very first call until you receive the keys to your property.
We will work hand in hand, step by step, answering all your questions and making sure you feel secure and happy with your investment. My experience covers the entire Riviera Maya, including pre-sales, immediate delivery, lots, villas, condos, and even financing and trusts for foreigners.
So don't you worry — we will find your perfect place together.
SEDETUS Certified
Professional Agent
Top Producer
Riviera Maya 2022-2026
Trusted Advisor
Foreign Buyer Specialist
Bilingual Service
English & Spanish
The Team Mascot
Meet Copito
Chief Happiness Officer
Every great real estate agent needs a great sidekick. Copito is my Pomeranian, and he likes to work too!
You'll probably see him with me in meetings and during tours. He is very enthusiastic at your unit delivery — Copito has a proven track record of approving only the best properties by my side.
He is part of the team. He really likes greeting clients and making everyone feel good.
It will be our pleasure to welcome you on your visit!
100%
Good Boy Rating
∞
Belly Rubs Accepted
Our Philosophy
What We Believe In
Client-First Approach
Every client becomes family. We listen, understand, and guide you through every step of your real estate journey with patience and care.
Trust & Transparency
No hidden fees, no surprises. We provide clear information about costs, processes, and timelines so you can make informed decisions.
Cross-Border Expertise
We specialize in helping international buyers navigate Mexican real estate law and fideicomiso trusts.
Market Intelligence
Deep knowledge of Riviera Maya market trends, pre-construction opportunities, and rental income potential to maximize your investment.
Our Territory
Where We
Do Business
From the eco-chic jungles of Tulum to the vibrant streets of Playa del Carmen and the luxury marinas of Cancun, Lucero knows every corner of the Riviera Maya. Each neighborhood offers a unique lifestyle — investment, retirement, or vacation.
6
Locations
113
Active Listings
$420K
Avg. Investment
Let's Find Your
Piece of Paradise
Whether you're dreaming of a Tulum beachfront villa, a Playa del Carmen investment condo, or a Cancun family home, we're ready to guide you every step of the way.